Applied Poetics [AP] is a full-stack partner for technology, image, direction and design. Based in New York, working worldwide.

We build foundational systems for companies, institutions, artists and creators, from independent ventures to Fortune 100 businesses.

Founded in 2019 by Creative Director Andrew J.S. and Technical Director Joshua Tuscan.

With a devotion to beauty and dedication to craft, we bring strategy and focus to every experience, enabling our partners to do more by design.

Core offerings for new brands, individuals, products, artists, ventures and beyond:

• Websites
• Branding
• eCommerce
• Image Production
• Art Direction
• Type Design
• DevOps
• Tech Consulting
• Social Media

From independent businesses in beauty and hospitality to cultural organizations and causes, artists and institutions to venture-backed startups and Fortune 500 companies:

• FAMILY Projects
• Jesse Gouveia
• FFORME
• Ossou
• In House
• Garden Grouppe
• VSJ Consulting
• Luke Robertson Studio
• Studio Jarvis
• Literary Sport
• Tabayer
• Turn Paris
• Dean Majd
• Matin Zad
• Régime des Fleurs
• Dover Street Parfums Market
• Perfume Genius
• Serpentine Galleries
• Walker Art Center
• Bakstad
• AD, AD
• TRA
• SVA New York City
• Happier Grocery

A new publication and weekly newsletter, Éditions explores the personal world of art, design, culture and style through the lives, homes and studios homes of fascinating people worldwide — produced entirely in-house at AP.

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